
- GuideStone Financial Resources: The new name for The Annuity Board of the Southern Baptist Convention
encompasses both their expanded mission and rock-solid 85-year history.

- latitude: We mapped out a name to express the scope and range of services offered
by this promotions and marketing firm.

- Brinker International: When their menu of restaurant concepts outgrew their corporate name,
Chili's Inc. turned to Flying Start to serve up a name synonymous with
innovative dining.

- Plustar: TapeCo of Texas hired Flying Start and RBMM to develop a new identity
that reflected their expanded product offerings.

- Viscern: This company demonstrates its vision and concern by developing fundraising
and stewardship programs for nonprofit organizations.

- USAble: An insurance company chose an empowering name with a
powerful graphic presence.