- Dry5: We developed a name with great graphic potential for a golf glove
with wet weather grip.
- Adura: This coined name for luxury vinyl tile from Mannington Mills communicates
luxury, durability, and styles you will adore.
- GoPhone: Originally developed for McCaw Cellular for an early mobile phone,
this name is now used for Cingular's prepaid cellular plan.
- RoughHouse: Poly-America's extra-strong trash bags can play hard without tearing.
- DooZee: We created a doozy of a name for this line of crayons, pencils, and
markers from Binney & Smith, the makers of Crayola® Crayons.
- Husky: The name for rugged tools sold exclusively at The Home
Depot.